What is Marketing?
Marketing is something that is well known by everyone.We all need to know what is Marketing and it's area.
It is the most exciting word in everyone's daily life and heartbeat of every person in business world.
The present aim of every student is to complete a degree in Marketing.
Before going to know, What is Marketing?, you have to know what is Market?
DEFINITION OF MARKET-
Market is a place where buyers and sellers can meet to transfer of ownership of goods and services.
DEFINITION OF MARKETING-
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and society. [American Marketing Association]
When we are going to study about Marketing, there is a word naming Management as profound.
So, Marketing's role in management directs towards the need, demand and satisfaction of a customer.
DEFINITION OF MARKETING MANAGEMENT-
Marketing Management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.
Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior values.
To get a clear idea about concept of Marketing, Please go through this link.

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